JSP Hauliers Ltd
printdate: 2023
role: designer
JSP Hauliers Ltd are a family-owned logistics company based in the centre of Manchester. Service to the whole of the UK and Europe, they offer reliable cost-effective solutions with an emphasis on being eco-friendly and sustainable for the industry and world.
Hailing from Manchester with a big passion in football, JSP Hauliers Ltd had secured their own executive box at Manchester United’s football ground, Old Trafford and have plans to remain for many seasons. They wanted family, friends, clients and partners to know who they are and what they’re about as soon as they step into the suite. An extension of their brand, mission and passion, JSP Hauliers Ltd needed signage and assets to represent their presence within the suite.
This was something new for JSP Hauliers, so it was a real honour to be trusted and work on this project with them. Communicating with the business, I helped translate their passion and vision to produce 4 signs to work with the spaces within the suite. With my experience, I helped highlight some of their features that I felt would let viewers know who they are and what they’re about, as well as learn about the history of JSP Hauliers Ltd and find a famous Sir Alex Ferguson quote that resonated deeply with the family.
Care was taken to accomodate each sign and any hardware around it. The family came from very humble beginnings, founded by the father who had grafted all his life around the UK to get to this moment now. The idea of ‘Origins’ resonated and needed to be highlighted.
I was invited to a fixture at Old Trafford to watch Manchester United compete against Newcastle United which was an amazing experience in of itself and allowed me to proof the printing result as a final sign off!