Cloud9 Fulfilment
branding, print, digital, web designdate: 2023-2024
role: designer, web design
https://www.cloud9fulfilment.co.uk/
Cloud9 Fulfilment is a UK start up company providing eCommerce fulfilment services to clients across the UK, based in Sheffield. Built from the ground up, the company are relatively still new within the industry, looking to grow and compete with competitors. Working as their in-house designer (my role is Digital Marketing Creative, which is a combination of many roles), my work takes me from maintaining their website, to updating old pages, producing new pages to improve the SEO and user experience as well as creating websites, brands and other graphical assets for new businesses.
I’ve created several marketing print solutions for Cloud9 Fulfilment (roller banners, leaflets) as well as update their brand guidelines and existing assets, email signatures, document headings and footers. Through my involvement, a lot of design processes and practices have been updated for future generations of assets to be as smooth and streamlined as possible across the team. As the nature of the business is a start up, a lot of work is shared out and smaller teams work hard to do more with less, which has developed my skills to be experienced in a multitude of disciplines. Project management is a must, with plenty of opportunities to lead teams, mentor other designers with less experience and communicate cross company to achieve goals.
Taking on a variety of roles such as graphic designer, web designer, UX/UI designer, webmaster to SEO content writer and Google Ads Campaign manager, with my efforts a lot of areas within Cloud9 Fulfilment have made significant improvement for staff as well as customer in proccesses and collaboration such as more communication, mentoring and an environment which encourages feedback.
The home page was one of many pages that benefited from a lot of optimisation. Through my research, I learned that businesses aim to tailor their websites to acquiring enquriries from potential customers. Because of this, customers are looking for elements to help influence their decision in reaching out to contact you. Call to Actions stand out from the rest of the content while keeping inline with brand consistancy, testimonials stand high on the page to show customer trust and unique selling points follow to give customers a brief summary of why they should choose to work with this business.
One of my projects involved redesigning Cloud9 Fulfilment’s product fulfilment pages. These pages were designed to give potential customers an idea of how Cloud9 Fulfilment could accomodate their service for the customer’s particular business. A template was developed from the beginning, allowing me to work through 30+ pages with a similar structure of content and visuals. Once the template was designed, content was then researched and created with SEO and keywords in mind. As a result, I’ve created over 30+ pages with copy tailored to each product fulfilment, following a structure that allowed me to produce each page smoothy an effeciently while nailing the level of content.
A leaflet I designed for a logistics expo, Cloud9 Fulfilment needed a marketing asset that would summerise what they’re about. Integrations are displayed in logos as the branding is strong for recognition, areas of interest are highlighted in the brand green to call the user’s attention while balancing with Cloud9 Fulfilment’s recognisable blue. As use of QR codes is becoming even more popular due to ease of use, this was something I included to allow customers to connect even quicker with Cloud9 Fulfilment and reach out to the team through automation as opposed to opening an email app, reading the email address and setting that up before sending an enquiry.
Through my work with Cloud9 Fulfilment’s website, website visitors continue to increase with total clicks and impressions increasing since my start at the company. A combination of updates, rebuilding some pages from scratch, cleaner code, optimised building tools and styles influence website ranking during a Google search.