Genuine Terpenes
Creative Direction, Designer, Content Creation, Developer
2024
genuineterpenes.co.uk
While working at Cloud9 Fulfilment as a Digital Marketing Creative, one of my projects was to create the brand identity and a functioning eCommerce website for Genuine Terpenes using Shopify. Packaging labels were created for over 70 flavours, along with website content such as visual graphs that display flavour profiles, technical terpene information graphs, icons and more.
The brand identity was created with the keywords ‘future’ and ‘neon’ in mind. The logo was created from a prototype circular graph for the flavour profile.
The summary graphic for each flavour is viewable when product elements are highlighted, allowing for users to get a preview of each flavour which can inform their decision to click through.
I created labels for over 80 flavours across the Genuine Terpenes range. Special labels were designed for the stock used to fill each product bottle, simplified and colour coded to each range for quick picking.